Seraina logo

In collaboration with Fletcher Schottland from the renowned DJ duo S-Factor, I embarked on a logo design venture for his daughter, Seraina, a talented vocalist. The goal was to encapsulate her unique musical identity. Despite the initial attempt not meeting expectations, this design marked a creative exploration, showcasing the iterative nature of the design process. While the outcome may have taken a different path, the journey itself remains a testament to the collaborative spirit and the pursuit of creating a visual representation that resonates with Seraina’s artistic essence.