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Hello, I'm Jon Graft

I'm a UI / UX / visual designer, front-end developer, and seasoned leader with over a decade of expertise in crafting intuitive and impactful interfaces.

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Seraina logo






In collaboration with Fletcher Schottland from the renowned DJ duo S-Factor, I embarked on a logo design venture for his daughter, Seraina, a talented vocalist. The goal was to encapsulate her unique musical identity. Despite the initial attempt not meeting expectations, this design marked a creative exploration, showcasing the iterative nature of the design process. While the outcome may have taken a different path, the journey itself remains a testament to the collaborative spirit and the pursuit of creating a visual representation that resonates with Seraina’s artistic essence.

Unreleased Seraina logo.
Unreleased Seraina logo.
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