iTwinUI logo

In a strategic move to alleviate internal confusion, the iTwinUI design system embarked on a visual evolution. Recognizing the need for a distinct identity, a new icon was crafted, departing from the shared resemblance with the iModel logo. The challenge lay in retaining a subtle connection, as iTwinUI seamlessly interfaces with iModels and iTwins. This thoughtful redesign clarified the brand landscape within the company.

As a visual designer passionate about leaving a lasting impression, I delved into the realm of animation. The result—a visually captivating, animated version of the iTwinUI icon. This dynamic visual asset served a dual purpose, not just as a symbol of the design system but also as an engaging placeholder at the start of iTwinUI-related presentations. Beyond functionality, it injected a touch of creativity and anticipation, setting the stage for meaningful discussions and collaborations.